Browsing Faculty of Islamic Studies by Subject "Marketing experiential strategy, sense, feel, think, act, relate, loyalty, satisfaction"
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PENGARUH STRATEGI EXPERIENTIAL MARKETING TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING
(FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-06-24)This research aims to find out the influence of marketing experiential strategy toward customers' loyalty through customers' satisfaction as an intervening variable. This research applied quantitative method using ...