This research aims to find out the influence of marketing experiential strategy toward customers' loyalty through customers' satisfaction as an intervening variable. This research applied quantitative method using data analysis of Structural Equation Modeling (SEM) with the AMOS program as the analysis tool. The research population was BNI Syariah branch Yogyakarta with the number of samples of 118 respondents taken from several customer variants representing the whole analysis samples. The data collected directly by distributing questionnaire using Likert scale measurement. The research hypothesis test results show that the marketing experiential strategy covering sense, feel, and relate has a significant influence toward the customers' satisfaction while think and act do not have any influence toward satisfaction. Marketing experiential strategy covering feel and think has significant influence toward loyalty while sense, act, and relate do not have any influence toward loyalty. On the other hand, marketing experiential strategy covering feel and relate has significant influence toward customers' loyalty through customers' satisfaction as the intervening variable while sense, act, and think do not have any influence.