Browsing Faculty of Islamic Studies by Subject "Semiotic Analysis, Da’wah Messages, Advertisement"
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PESAN DAKWAH YANG TERDAPAT DI IKLAN RAMAYANA 2017 EDISI BAHAGIANYA ADALAH BAHAGIAKU (ANALISIS SEMIOTIK TEORI ROLAND BARTHES)
(PROGRAM STUDI KOMUNIKASI DAN PENYIARAN ISLAM FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-08-18)Da'wah (preaching) is a call for people to the right path. Preaching in the media can also be done through advertisement shows. Advertising is a form of promotion that is easily recognized because of its high reach power. ...