Adoption is a process of behavior change in the form of knowledge, attitude and skill in a person after receiving a message of innovation. The aims of this research is to describe the adoption process, the reason of adoption sustainability and the adoption rate of Jajar Legowo Planting Technology towards farmers in Bantul Regency. This research was conducted by using simple random sampling based on the percentage of the application of Jajar Legowo Planting Technology in Bantul Regency. The farmer’s group was choosing by purposive sampling. This research were analyzed using descriptive method and primary data from interview of 50 farmers as respondents in Bantul Regency. The result of this research showed that majority of farmer in Bantul Regency has passed all of the stages of adoption process, they are introduction, persuasion, decision and confirmation. The adoption process that need to be concidered is persuasion stage at the time of the implementation of demontration plot, the success of demontration plot is very influence to the speed of innovation in adoption, so the failure of the demonstration plot should be minimized. The reason of farmer to decide sustainability adoption because there are some different opinions such as ease of farming, suitability of land, profit of farming and influence of farmer’s group. The level of the application of Jajar Legowo Planting Technology towards farmer in Bantul Regency was middle categories.