STRATEGI PENGEMBANGAN DESA WISATA KANDRI SEMARANG SEBAGAI KAWASAN WISATA SYARIAH
AZMI, ZULFA KHOIRUL
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The research titled "Strategy Development of Kandri Semarang Tourism Village as a Sharia Tourism Area" aims to identify how preparedness of Kandri Tourism Village area if used as a tourist area based on the perception of visitor tourism in the development of Islamic tourism in the area of Kandri Tourism Village and describe the strategy of development of sharia tourism suitable to be done in the development of sharia tourism in the area of Kandri Tourism Village with the SOAR method. Data collected based on observations, in-depth interviews, and questionnaires. Sampling by random sampling and secondary data obtained from related institutions. The data obtained is processed by using Importance Performance Analysis (IPA) method and SOAR analysis. Based on the results of SOAR analysis, sharia tourism development strategy improves the quality in maintaining and maintaining the mosque worship facilities in the area of Kandri Tourism Village by maintaining cleanliness, beauty and obeying the existing order, always maintaining the facilities of supporting facilities and infrastructure such as ensure the halalness of the food available around the tourist sites properly and maintain the value of local culture and wisdom, always maintain and improve the good management, hospitality of the surrounding community and good service according to Islamic sharia, improve the quality of sales of superior products there is through the empowerment of the village community Kandri, always develop the potential of existing tourist areas by utilizing the support of the community and take advantage of the ease of accessing information and transportation so that it can attract visitors to visit to the Village Tourism Kandri, improve the competitiveness of the tourism village Kandri Semarang in accordance with Islamic Shari'a.