FAKTOR-FAKTOR YANG MEMENGARUHI MINAT MASYARAKAT NON MUSLIM MENJADI NASABAH BANK SYARIAH
Abstract
This study aims to analyze the factors that influence the interest of non-muslim community becoming a customer of bank syariah in Palangkaraya City, Central Kalimantan Province. Subjects in the study are non-muslim community who become customers of sharia banks in Palangkaraya City, Central Kalimantan Province. In this study, the sample of 88 respondents are selected by using purposive sampling method. The analysis used in this research is multiple linear regression analysis using SPSS 15.0 Based on the analysis has been obtained results that the location and profit sharing variables have a significant positive effect on the interest of non-Muslim society to become customers of sharia banks. Variable of service and financial information do not have an effect on the interest of non-Muslim society to become syariah bank customer.