| dc.contributor.advisor | | |
| dc.contributor.author | PAMUNGKAS, ADITYA BAGAS | |
| dc.date.accessioned | 2018-06-28T01:18:54Z | |
| dc.date.available | 2018-06-28T01:18:54Z | |
| dc.date.issued | 2018-05-02 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/19805 | |
| dc.description | Penelitian ini bertujuan untuk mengetahui pengaruh dari pola / promosi kampanye bring back our bottle milik The Body Shop di Yogyakarta dalam peningkatan brand loyality. Penelitian ini merupakan penelitian kuantitatif eksplanatif. Sumber yang digunakan dalam penelitian ini adalah kuesioner yang diberikan kepada responden yang memiliki kriteria menjadi membership The Body Shop. Teknik sampling yang digunakan adalah random sampling dengan jumlah sampel sebesar 109 responden. Analisis data dalam menelitian ini menggunakan pengujuan validitas, reliabilitas dan beberapa regresi. Alat yang digunakan dalam pengolahan data yaitu program SPSS versi 24. Hasil dalam penelitian ini menunjukan bahwa pola / promosi kampanye bring back our bottle memiliki pengaruh sebesar 0,418 atau 41,8% terhadap peningkatan brand loyality di Yogyakarta. | en_US |
| dc.description.abstract | This research is aimed to know the effect of bring back our bottle campaign system / promotion that belongs to The Body Shop in Yogyakarta in increasing brand loyalty. This research was quantitative explanative research. The sources which were used in this research were questionnaire that was given to the respondents whose have characteristic to become a membership of The Body Shop. The Sampling technique which was used was random sampling with the amount of samples were 109 respondents. The data analysis in this research used validity, reliability and some regression test. The instrument that was used in this data processing was SPSS program in version 24. The result in this research showed that bring back our bottle campaign system / promotion had impact in the amount of 0,418 or 41,8% toward the enhancement of brand loyalty in Yogyakarta. | en_US |
| dc.publisher | FISIP UMY | en_US |
| dc.subject | Promotion, Campaign, Brand Loyalty. Promosi, Kampanye, Brand Loyality | en_US |
| dc.title | PENGARUH POLA KAMPANYE DALAM PENINGKATAN BRAND LOYALITY | en_US |
| dc.type | Thesis
SKR
FISIP
107 | en_US |
