This research aims to measure the willingness to pay visitors for developing and improving of Tebing Breksi site and to know what factors influence the willingness to pay. This research uses primary data with the number of respondents as much as 270 done randomly or random sampling. Willingness to pay can be estimated using a contingent valuation method (CVM) approach. The analysis tool in this study used binary logistic regression on SPSS 20. Based on the analysis, the average value of willingness to pay per person for the entrance fee is Rp9.730,00 and rounded to Rp10.000.00 which can be with the game of auction or bidding game . Factors - factors that allegedly influence significantly the value of willingness to pay for the respondents of the tourist attraction Brecter Cliff is the old Variables Education, income, recreation costs have a positive and significant influence, the perception variable has a negative and significant influence. While the age and frequency variables have a positive effect and not sigifikan towards willingness to pay.