Rice is one of the dominant food commodities in Indonesia. The government encourages farmers to utilize certified inbred rice seed through SL-PTT program. The emergence of seed industry impacted farmers’ attitude in utilizing quality seed. The usage of inbred rice seed changes every year. This study aims to determine farmers’ attitude and interest on the use of certified inbred rice seed. Cluster sampling technique was applied in three groups of farmers; each group utilized inbred rice seed with different varieties namely Inpari-30, Ciherang and Mekongga, and there were 78 samples got from the groups.The data used in this research are primary and secondary data. The basic method used in this research is descriptive method. Fishbein's theory of reasoned action about attitude model multi attribute is a model used to determine attitude toward the usage of certified inbred rice seed of PT. Sang Hyang Seri. The result of this study indicates that the farmers prefer to use of inbred rice seed of Inpari-30 than Ciherang and Mekongga. The farmers are happy to use of certified inbred rice seed. The subjective norm of farmers' social environment to use inbred rice seed of Inpari-30 is better than Ciherang and Mekongga. The farmers' subjective norm to the use of certified inbred rice seed is good enough. The farmers interest to use inbred rice seed of Inpari-30 is higher than Ciherang and Mekongga. The farmer's interest to utilize certified inbred rice seed is high.