This study discusses a creative strategy of Radio Geronimo Yogyakarta Good Morning Youngster Program in maintaining its radio listeners in 2016. The purpose of this study is to find out the implementation of the creative strategy of Radio Geronimo Yogyakarta Good Morning Youngster Program in maintaining its radio listeners in 2016 and to find out the factors influencing the implementation of the creative strategy of Radio Geronimo Yogyakarta Good Morning Youngster Program in maintaining its radio listeners. This study was a qualitative descriptive research, in which the collected data were in the form of pictures or related document. Data collecting procedure was conducted through interview and documentation technique. The interview was carried out by involving two informants; the first one was Tio Andito as the producer of Good Morning Youngster. The second informants were two radio announcers of Good Morning Youngster, Tio Andito and Wipti Eta. The procedure of data analysis involved data collecting. Data collecting was conducted through interview and was supported by document related to the creative strategy of Good Morning Youngster Program. The next analysis procedure was the process of interview result reduction. After that, data presentation was conducted through information compilation, collection and simplification so that the data would be understandable. From this study, it can be concluded that to create a program that is able to maintain the radio listeners, creative and innovative ways need to be made to fulfill the necessities of the listeners.