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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Agriculture
      • Department of Agribusiness
      • Search
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      PENGARUH BRAND EQUITY “PATHOK” TERHADAP LOYALITAS KONSUMEN BAKPIA 

      ADANI, VERLITA CAHYA (FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-24)
      This study aims to find out on how the brand equity "Pathok" in Yogyakarta and the influence of "Pathok" brand equity on bakpia consumer loyalty in Yogyakarta. This study used primary and secondary data. Primary data ...

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      ADANI, VERLITA CAHYA (1)
      Subjectbakpia, brand equity, consumer loyalty (1)... View MoreDate Issued
      2019 (1)

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