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PENGARUH BRAND EQUITY “PATHOK” TERHADAP LOYALITAS KONSUMEN BAKPIA
(FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-24)
This study aims to find out on
how the brand equity "Pathok" in Yogyakarta and the influence of "Pathok" brand
equity on bakpia consumer loyalty in Yogyakarta. This study used primary and
secondary data. Primary data ...