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MOTIVASI KONSUMEN DALAM PEMBELIAN PRODUK CHOCOLATE MONGGO DI YOGYAKARTA
(FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-25)
This research
aims to determine consumer profiles, consumer motivation, and the relationship of
motivation with the number of purchases and the value of consumer purchases of
Chocolate Monggo. Primary data collection ...