DEMAND OF HOUSEHOLD CONSUMER FOR LOCAL AND IMPORT APPLE IN YOGYAKARTA. 2018. This study aims to analyze the factors that affect demand for local apple and import apple and to know the elasticity of the demand for local and import apple to consumers in Yogyakarta. Research location is determined deliberately. It is in urban and suburban areas of Yogyakarta. The respondent used in this study was 105 people selected through the census. Multiple regression analysis with the power function model is applied to find out the factors that affect the demand for local and import apples, and also to know the level of elasticity. The results of the analysis show that demand for local and Import apple influenced by local apple price, import apple price, income, dummy appetites, dummy location, and education. The demand for local and import apples is inelastic. Cross-elasticity value indicates that pear is complementary items, while orange and banana are substitute of the apple. The local and import apples are normal items.