EVALUASI PELAKSANAAN PROGRAM KEMITRAAN UMKM SEBAGAI CORPORATE SOCIAL RESPONSIBILITY PT KERETA API INDONESIA (PERSERO) PERIODE 2015-2016
Abstract
PT Kereta Api Indonesia (Persero) Daop 6 Yogyakarta has UMKM Partnership Program which is a CSR program in the economic field. This program is implemented in accordance with the regulation of the Minister of State Owned Enterprise Number PER-05 / MBU / 2007. The purposes of this research are (1) to know the evaluation of the implementation of MSME partnership program as CSR program of PT Kereta Api Indonesia (Persero) Daop 6 Yogyakarta in 2015-2016 and (2) to know the supporting and inhibiting factors of the program.
This research was located at PT Kereta Api Indonesia (Persero) Daop 6 Yogyakarta. This research used descriptive qualitative as the research method and interview as the data collection technique. The interview was done with the head of CSR PT KAI Daop 6 Yogyakarta and some partners of the program. The data was also obtained by collecting documentation of photo and archive about UMKM Partnership program.
The result of this research showed that the use of mass media by PT KAI Daop 6 Yogyakarta in disseminating information about this UMKM partnership program was not maximum. Moreover, PT KAI Daop 6 Yogyakarta also still had not carried out the process of coaching to its partners maximally, whereas it was stated in the Regulation of the Minister of State Owned Enterprise Number PER-05 / MBU / 200. PT KAI Daop 6 Yogyakarta also did not conduct a structured and periodic evaluation in the implementation of this UMKM partnership activities. However, this program was quiet succeesful because it had more partners than other daops in 2015-2016