This research aims to test The Effects on Advertising Exposure of the Brand “Bon Cabe” in Their Version “The Cool Way of Enjoying Bon Cabe, Al Ghazali Version” and The Extent of Knowledge of The Product Towards The Consuming Interest of Students From SMAN 4 Yogyakarta. The method that is being used in this research is Explanatory Quantitative. The subjects of this research are the 10th and 11th grade (Science and social studies) of SMAN 4 Yogyakarta. The technique on acquiring the samples is using the Cluster Sampling technique. The researcher collects 225 students as a sample towards this reseach. The researcher uses quisionairs in order to acquire data, and are given directly to the subjects. The data analysis technique that is being used on answer the hypothesis is double linear regresion. The result of the research shows that there is a significant effect (0,000) between The Effects on Advertising Exposure of the Brand “Bon Cabe” in Their Version “The Cool Way of Enjoying Bon Cabe, Al Ghazali Version” (X) and The Extent of Knowledge of The Product (Z) Towards The Consuming Interest of Students From SMAN 4 Yogyakarta (Y). The effects that is acquired from the double regression analysis is the standardized beta coefficient (𝛽) is 0,321 and 0,662 which means that the variable X and Z produce big impact towards variable Y, in which coefficient of determination (R2) has the percentage of 95,5% or 0,955. Seperately calculated, we acquir a significant effect (0,000) between variable X towards variable Y. The effects that is acquired through the simple regression analysis is the standardized beta coefficient (𝛽) is 0,964, thus variable X gives immense impact towards variable Y in which coefficient of determination (R2) has the percentage of 93% or 0,93. Along with a significant effect (0,000) between variable X towards variable Z. The result that is acquired from the simple regression analysis is the standardized beta coefficient (𝛽) is 0,971 which means that variable X gives immense impact towards variable Z in which coefficient of determination (R2) has the percentage of 94,2% or 0,942.