Browsing Department of Management by Author "ADI, CAHYA PUTRA ARISTA"
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PENGARUH KUALITAS PRODUK, CITRA MEREK, HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ASUS
ADI, CAHYA PUTRA ARISTA (FE UMY, 2018-04-28)This study aims to analyze the influence of product quality, brand image, price, promotion and distribution on purchase decision of Asus’s brand laptop user in Yogyakarta City. In this study, sample of 150 respondents were ...