Browsing Department of Management by Author "ALHAUNA, ROIDZ"
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PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, ASOSIASI MEREK DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH
ALHAUNA, ROIDZ (FE UMY, 2017-12-22)This research aims to analyse the effect of brand equity to the purchase decision on Wardah cosmetics at Yogyakarta. The population of this research were all the consumer of Wardah moisturizer at Yogyakarta. The sample ...