Browsing Department of Management by Author "FIRDIANSYAH, GILANG"
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PENGARUH KETIDAKPUASAN KONSUMEN, KEBUTUHAN MENCARI VARIASI DAN IKLAN PESAING TERHADAP KEPUTUSAN PERPINDAHAN MEREK
FIRDIANSYAH, GILANG (FE UMY, 2016-12-22)This study aims to analyze the influence of the consumers dissatisfaction, variety seeking, and the competitor’s advertising on the decisions of brand switching to provider IM3 card on students in muhammadiyah university ...