Browsing Department of Management by Author "GUNAWAN, ARIF"
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PENGARUH ATRIBUT RESTORAN, MOTIF BELANJA HEDONIK DAN MOTIF BALANJA UTILITARIAN TERHADAP LOYALITAS KONSUMEN (Studi pada Konsumen McDonald’s)
GUNAWAN, ARIF (FE UMY, 2016-12-22)This study aimed to identify the effect attribute restaurants, shopping motives hedonic and utilitarian shopping motives on customer loyalty McDonald's Jombor. Information gleaned from the results of this study can be used ...