Browsing Department of Management by Author "HANAFI, AKHMAD FAUZAN"
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PENGARUH BRAND EQUITY MOBIL TOYOTA YARIS TERHADAP KEPUASAN KONSUMEN (Studi pada Pengguna Mobil Toyota Yaris di Yogyakarta)
HANAFI, AKHMAD FAUZAN (FE UMY, 2016-05-14)This reseach is done to analyze more specifically about the effect of the variables of brand awareness, peceived quality, brand association, brand loyalty, and other brand assets toward the customer satisfaction on Toyota ...