Browsing Department of Management by Author "HIDAYAT, FAISAL"
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ANALISIS PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK TEH PUCUK HARUM
HIDAYAT, FAISAL (FE UMY, 2018-04-28)This study aims to determine the effect of corporate brand image, brand awareness on brand loyalty with brand trust as intervening variable, a study on Teh Pucuk Harum customer in Yogyakarta City. The sampling method used ...