Browsing Department of Management by Author "HIDAYATULLAH, ARIF"
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PENGARUH CITRA TOKO, VARIASI KUALITAS, PRODUCT SIGNATURENESS TERHADAP KUALITAS YANG DIPERSEPSIKAN DAN DAMPAKNYA PADA MINAT PEMBELIAN PRODUK MEREK PRIVAT DI INDOGROSIR YOGYAKARTA
HIDAYATULLAH, ARIF (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-04-26)This study aimed to analyze the effect of store image, product quality variations and product signatureness to perceived quality and purchase interest in the shopping center Indogrosir Yogyakarta. This study sampled amounted ...