Browsing Department of Management by Author "HIMAWAN, ALDO ARIEF"
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PENGARUH PERSEPSI KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA SCOOPY
HIMAWAN, ALDO ARIEF (FE UMY, 2017-12-22)This study aims to analyze the effect of perceive product quality, brand image, price perceptions and promotion of purchasing decisions of Honda Scoopy on Yogyakarta. In this study the sample obtained as many as 150 ...