Browsing Department of Management by Author "ISTIQOMAH, RIA DIKA"
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PENGARUH KUALITAS LAYANAN, CITRA MEREK, PERSEPSI HARGA TERHADAP KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN PRODUK SECARA ONLINE
ISTIQOMAH, RIA DIKA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-03-24)This study aims to analyze the effect of service quality, brand image, price perception on trust and purchasing decisions on the E-commerce platform Zalora.co.id. the development and progress of E-Commerce has become common ...