Browsing Department of Management by Author "JAMIL, DZAKY NAUFAL"
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PENGARUH PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA, KEBUTUHAN MENCARI VARIASI DAN IKLAN PRODUK PESAING TERHADAP KEPUTUSAN PERPINDAHAN MEREK DARI SMARTPHONE LENOVO KE SMARTPHONE XIAOMI DI YOGYAKARTA
JAMIL, DZAKY NAUFAL (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-02-24)This study aims to analyze the influence of perceipt quality, price perception, variety seeking and competitor products advertisements on decision of brand switching from lenovo mobile phone to xiaomi mobile phone in ...