Browsing Department of Management by Author "LIANO, PHYTO"
Now showing items 1-1 of 1
-
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
LIANO, PHYTO (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-21)This study aims to analyze the influence between product quality, service quality, price perception variables on customer satisfaction, customer satisfaction on loyalty and product quality, service quality dan price ...