Browsing Department of Management by Author "MA’RUF, MUHAMMAD FADHIL"
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ANALISIS PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP WORD OF MOUTH DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA PRODUK MSK WINGS
MA’RUF, MUHAMMAD FADHIL (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-02-04)This study aims to analyze the effect of service quality and product quality on Word of Mouth with purchasing decisions as an intervening variable on MSK Wings products. The subjects in this study were students of ...