Browsing Department of Management by Author "MUARIF, HABIB"
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PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN KEMBALI DENGAN EFEK MODERASI PERSEPSI KEEFEKTIFAN MEKANISME E-COMMERCE
MUARIF, HABIB (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-15)This study aims to analyze the influence of satisfaction and trust on repurchase intentions with the moderating effect of the perception of the effectiveness of the e-commerce mechanism. The independent variables in this ...