Browsing Department of Management by Author "NIKAWA, M. ALFAHMI AKBAR"
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PENGARUH PERSEPSI KUALITAS LAYANAN, PERSEPSI HARGA, DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SWALAYAN SUPER INDO
NIKAWA, M. ALFAHMI AKBAR (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-02-06)This study aims to analyze the effect of perceived service quality, price perception, and product completeness on repeat purchase decisions with customer satisfaction as an intervening variable. The object of this study ...