Browsing Department of Management by Author "NURAENI, HASTI"
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ANALISIS PENGARUH DESAIN PRODUK, PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN BATIK KULON PROGO
NURAENI, HASTI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-08)This research is to find out the factors that influence the purchasing decisions of Kulon Progo batik consumers. The factors that influence it are product design, product quality perception, price perception, and promotion. The ...