Browsing Department of Management by Author "PRASETYO, FIRMAN"
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PENGARUH KEPRIBADIAN MEREK DAN PROMOSI PENJUALAN TERHADAP NIAT BELI ULANG KONSUMEN DENGAN EKUITAS MEREK SEBAGAI VARIABEL PEMEDIASI
PRASETYO, FIRMAN (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-11-23)This study aims to analyze the effects of brand personality on brand equity, sales promotion on brand equity, brand equity on consumer repurchase intention, brand equity mediation on the effect of brand personality on ...