Browsing Department of Management by Author "PRASETYO, MUHAMMAD IKHWAN MULDIA"
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PENGARUH KESADARAN MEREK, ASOSIASI MEREK, KUALITAS PERSEPSIAN, LOYALITAS MEREK DAN NEGARA ASAL TERHADAP KEPUTUSAN PEMBELIAN ULANG
PRASETYO, MUHAMMAD IKHWAN MULDIA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-01-25)This study aims to analyze the effect of brand awareness, brand association, perceived quality, brand loyalty and country of origin on the decision to repurchase Skechers brand shoes in the Special Region of Yogyakarta. ...