Browsing Department of Management by Author "PUTRA, BONDAN FINDYASMARA PERMANA"
Now showing items 1-1 of 1
-
PENGARUH EKUITAS MEREK BERBASIS KONSUMEN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS MEREK DI KEDAI KOPI STARBUCKS
PUTRA, BONDAN FINDYASMARA PERMANA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-05-10)This study aimed to analyze the influence of physical quality, employee behavior, self-congruence, brand identification and lifestyle-congruence to customer satisfaction and brand loyalty on the customer Starbucks in ...