Browsing Department of Management by Author "PUTRA, R. WICAKSANA PANDEGA"
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PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
PUTRA, R. WICAKSANA PANDEGA (FE UMY, 2017-12-21)This study aims to analyze the influence between experiential marketing variables on customer loyalty, experiential marketing to customer satisfaction, customer satisfaction on loyalty and experiential marketing to ...