Browsing Department of Management by Author "PUTRA, SYAHWALDO"
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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK APPLE DI YOGYAKARTA
PUTRA, SYAHWALDO (FE UMY, 2018-03-29)This thesis aims to analyze the influence of Product Quality, Price Perception, Promotion and Distribution to Purchase Decision. Subject used in this research is Mobile with Apple brand. In this study using a sample of 110 ...