Browsing Department of Management by Author "RATNASARI, PUJI YULI"
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ANALISIS PENGARUH GREEN PRODUCT, GREEN PACKAGING, GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU UHT (ULTRA HIGH TEMPERATURE) ULTRA MILK MELALUI PERSEPSI KONSUMEN
RATNASARI, PUJI YULI (FE UMY, 2018-01-26)This research aims to analyze the influence of green product, green packaging and green advertising on buying decision toward UHT (Ultra High Teperature) milk of Ultra Milk which is mediated by consumer perception. This ...