Browsing Department of Management by Author "RIFAI, HAMZAH"
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PENGARUH CITRA MEREK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN BIOSKOP CINEMA XXI YOGYAKARTA
RIFAI, HAMZAH (FE UMY, 2017-12-22)The Study Aims To Analysize The Influence of brand image, price perception, and service quality on the repurchase decision film audience Cinema XXI Yogyakarta. The subject in this study was students University Muhammadiyah ...