Browsing Department of Management by Author "RIYANDI, ARDHIN BAHTIAR"
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ANALISIS PENGARUH NILAI HEDONIS DAN NILAI UTILITARIAN TERHADAP NIAT BERPERILAKU PADA INDUSTRI PUSAT KEBUGARAN DI YOGYAKARTA
RIYANDI, ARDHIN BAHTIAR (FE UMY, 2016-12-21)This research aims to analyze the influence of utilitarian value and hedonist values against the behavior intention on the fitness center industry in Yogyakarta. On the subject of the research is the consumer of fitness ...