Browsing Department of Management by Author "RIYZAL MANUN"
Now showing items 1-1 of 1
-
PENGARUH STRATEGI DIFERENSIASI, CITRA MEREK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIE SAMYANG DI YOGYAKARTA
RIYZAL MANUN (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-08-25)This study aims to identify the influence of differentiation strategy, brand image, price perception and promotion to purchase decision on Samyang noodle product in Yogyakarta city. Data were taken from the sample of 100 ...