Browsing Department of Management by Author "SANUSI, ANWAR"
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING
SANUSI, ANWAR (FE UMY, 2017-12-21)This study aims to analyze the influence of brand image and product quality to consumer loyalty with purchase decision as intervening variable. Setting in this research is carbonated drinks in Coca-Cola packaging. This ...