Browsing Department of Management by Author "SETIARTITI, LILIES"
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ANALYSIS FACTORS OF WILLINGNESS TO PAY FOR HALAL LABELLED COSMETICS ON NON-MUSLIM COMMUNITY IN YOGYAKARTA (STUDY AT UNIVERSITAS KRISTEN DUTA WACANA, UNIVERSITAS SANATA DHARMA AND UNIVERSITAS ATMA JAYA YOGYAKARTA, SPECIAL REGION OF YOGYAKARTA)
LISTYARINI, HUSNAA WINNY (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-06-28)This research aims to examine how product knowledge, promotion, consumers’ awareness, purchase frequency, and income influence on Willingness to Pay (WTP) for halal labelled cosmetics on non-Muslim community in Yogyakarta. ...