Browsing Department of Management by Author "SHODIQOH, SHOFIYATUS"
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PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, ASOSIASI MEREK, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG
SHODIQOH, SHOFIYATUS (FE UMY, 2017-05-03)This study aimed to analyze the influence of brand awareness, perceived quality, brand association, and brand loyalty to the smartphone purchase decision. Objects in this study is a Samsung smartphone, while the subject ...