Browsing Department of Management by Author "SUCHRONI, YUSAC ZAIN"
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PENGARUH KESADARAN MEREK PADA NIAT BELI ULANG KONSUMEN DENGAN PERSEPSI KUALITAS DAN LOYALITAS MEREK SEBAGAI VARIABEL PEMEDIASI
SUCHRONI, YUSAC ZAIN (FE UMY, 2017-03-30)This research intends to analyze the effect of brand awareness on consumer repurchase intention with quality perception and brand loyalty as the mediating variable. The subject of the research is the students of UMY who ...