Browsing Department of Management by Author "SUSANTO, SUSANTO"
Now showing items 1-8 of 8
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ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN DAN LOYALITAS NASABAH (STUDI PADA NASABAH PT. BANK NEGARA INDONESIA CABANG YOGYAKARTA)
HANANTOSENO, URIP (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-02-08)This study aims to analyze the effect of service quality and promotion on satisfaction and customer loyalty at PT. Bank Negara Indonesia in the City of Yogyakarta. The subjects in this study were customers who were still ... -
ASPEK ISLAMIC BRANDING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH OLEH KONSUMEN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI
SOMANTRI, GITA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-15)This study aimed to analyze the influence of Islamic branding variables on Wardah's cosmetic consumer decisions which are moderated by religiosity variable. The data used in this study are primary data collected from 100 ... -
PENGARUH CITRA MEREK, KUALITAS PERSEPSIAN PRODUK TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN PRODUK EIGER ADVENTURE DI YOGYAKARTA
PADAMARAN, FAJAR (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-04-24)This study aims to analyze the effect of brand image, perceived quality of products on customer satisfaction and customer loyalty of Eiger Adventure products in Yogyakarta. The object of this study uses Eiger Adventure ... -
PENGARUH IKLAN, PERSEPSI PRODUK, PERSEPSI HARGA, KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN CLOTHING “OUVAL RESEARCH” SECARA ONLINE MELALUI MEDIA SOSIAL INSTAGRAM
ARSANA, GILANG (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-01-24)The purpose of this study was to the effect of advertising, product perception, price perception, brand trust on "ouval research" purchase clothing decisions online through social media instagram. The subjects in this ... -
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN
KUSUMA, YUNITA WIDIYANTI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-11-13)This research aims to analyze the effect of service quality on customer satisfaction. The subjects in this study were all people who had done blood donations in the Sleman branch of the Indonesian Red Cross for at least 3 ... -
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN, DAN LOYALITAS PELANGGAN
SAKTI, FANNY CANDRA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-01-20)Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan pelanggan, kepercayaan pelanggan, dan loyalitas pelanggan pada pelanggan Mirota Kampus di Jalan C. Simanjuntak 70, Gondokusuman, ... -
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
LIANO, PHYTO (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-21)This study aims to analyze the influence between product quality, service quality, price perception variables on customer satisfaction, customer satisfaction on loyalty and product quality, service quality dan price ... -
PENGARUH PERSEPSI HARGA, PROMOSI, REPUTASI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA WEDDING AND EVENT ORGANIZER
DARMAWAN, SYAFRI ADHI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-02-17)Penelitian ini bertujuan untuk menganalisis persepsi harga, promosi, reputasi, dan kualitas layanan terhadap keputusan pembelian jasa Wedding and Event Organizer Kapulaga di Yogyakarta. Subjek pada penelitian ini adalah ...