Browsing Department of Management by Author "SYAHRIN, NOPAN"
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PENGARUH PENCANTUMAN LABEL HALAL, CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN TEH MEREK ICHITAN
SYAHRIN, NOPAN (FE UMY, 2017-10-31)This study aims to analyze the influence of halal label inclusion, brand image, product quality and price to purchase decision of Ichitan brand tea beverage product. Subject in this study are consumers who have made purchase ...