Browsing Department of Management by Author "UTAMI, WINDYTA WAHYU"
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PENGARUH EXPERIENTIAL MARKETING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA MOBIL HONDA JAZZ DI YOGYAKARTA
UTAMI, WINDYTA WAHYU (FAKULTAS EKONOMI UMY, 2016)This research aims to analyze the influence of experiental marketing and customer satisfaction toward the customer loyalty on Honda Jazz car in Yogyakarta. The object of the research was Honda jazz car in Yogyakarta. The ...