Browsing Department of Management by Author "WIDOWATI P A, RETNO"
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PENGARUH EXPERIENTIAL MARKETING TERHADAP EXPERIENTIAL VALUE PADA PENGGUNA SMARTPHONE SAMSUNG GALAXY S7 DI PELAYANAN GERAINYA
SETIOKO, ARI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-26)Experiential marketing is an approach in conducting marketing that has been done since ancient times until now by marketers. The method of approach is considered very effective because it is in line with the development ...