Browsing Department of Management by Author "CLOUSDA, SEPTINA NORMA"
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PENGARUH MOTIF HEDONIS DAN GAYA BELANJA TERHADAP EMOSI POSITIF SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN IMPULSIF
CLOUSDA, SEPTINA NORMA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-12-13)This study aims to analyze the Effect of Hedonic Motives and Shopping Style on Positive Emotions, Positive Emotions on Impulsive Purchases, Hedonic Motives and Shopping Style on Impulsive Purchases and the indirect ...