Browsing Department of Management by Author "FARAHDIBA, DEA"
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PENGARUH CITRA MEREK, KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI PT. ASELI DAGADU DJOKDJA
FARAHDIBA, DEA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-12-21)This study aims to analyze the influence of brand image, product quality, price perceptions, and promotion of consumer purchasing decisions on products of PT. Aseli Dagadu Djokdja. The subjects in this study were consumers ...